Social Media as a Sales Driver
These days, you can't be considered to be in business if you don't have a Facebook page, Twitter, YouTube, Pinterest, Instagram, Tumblr, Google+, Snapchat, LinkedIn and on and on and on! So, you spend an inordinate amount of time figuring it all out yourself, or you hire someone who markets themselves as a Social Media Expert. But in the end, all you care about is your bottom line. Can all the time and money you spend to build your brand in the marketplace through social media really drive sales? And how the heck do you measure that? Well, it's not that easy. First of all, using social media platforms to encourage a direct increase in sales can be nebulous at best and frustrating at least. The best way to think of social media is as a soap box, a place where you can stand above the crowd and shout about your brand. But be careful here because the customer is more wary today than ever.
Social media is a direct conduit to your customers and back to you. It fosters a relationship between the brand and the customers and if done right, can be a sales driver, although a difficult one to measure. If you are making a the conscious decision to employ social media as a marketing tool, make sure you can commit for the long haul. Be thoughtful in your postings. Educate your customers on the benefits of your products without sales speak. Never talk down to your customers. Respond quickly to their questions and concerns. Share images of your store or product in action. Customers love to see behind the curtain, so walk around your store or facility and share some pictures. People feel a stronger connection to a brand when there is a human face behind it.
Sales may not happen all at once, but if you carefully chose which social media platforms you can best manage, and create a doable plan to engage your customers, you will see an increase in sales as your customers come back time and time again and spread the word about your brand.